Lorry Destainville

- Account manager for the French Market
- Optimization specialist for the French, UK and other EMEA markets

SEM monitoring & management.
New communities? development & management: market analysis, competitors, users? behaviors, trends.
User Experience improvement through qualitative researches.

I was assisting the senior market researchers on a day-to-day basis. I was producing and analazing reports for our clients.

WineGlobe.com is a wine selling company based on the internet. It was facing an important turnaround as it needed new products and a new marketing plan.

o Conducted Marketing Researches, product & feedback analysis. Developed online advertising: Search Engine tools and online communities.
o Worked on the web 2.0 aspect of the website by creating and implementing a new community of wine lovers. Also renewed a range of products from the product type to the advertising plan.
o Sharp increase in sales accompanied by a notable decline in customer complaints and product returns. The new revenue and improved customer service was a direct result of the plans developed.